Herbal Business Plan Assignment
Students will use a template “Business Plan Pro-Forma” to develop a full business plan for the “Herbal”. In delivering the Business Plan, students will be required to develop their own business model and support their idea with evidence (i.e. quality academic and business references). Other supporting data is also expected in subsequent appendices.
Students should note that this is a major work. All sections of the plan must be answered in detail and supported by relevant, quality evidence (i.e. academic references). The Plan must be presented in the correct format and order of the pro-forma plan.
Criteria for Assessment (You are required to demonstrate the following skills in this assessment):
- Understand the concept of the subject matter
- Ability to express ideas and data clearly
- Ability to express ideas and data concisely
- Relevant literature review
- Concise strategic analysis
- Offer relevant scenarios that demonstrate how to overcome the problem inherent in the task
Herbal Case Study
Two years ago, Majid, the owner of a small herbal company in Abu Dhabi, which he inherited from his father observed something unusual with one of the new painkiller called “Herbal”. During clinical trials, Herbal shrunk one type of cancer of a lab rat by 75%. Having made this amazing discovery, Majid took a personal bank loan to spend on refining the new drug and make it more effective to target organ cancers.
Last month, Majid made a breakthrough. Results on lab rats showed that the drag is working; it completely cured the liver cancer of one of the lab rats. Now, Majid is ready to try Herbal on human subjects. Working with a financial expert, Majid determined that he needed about AED 3 million to get Herbal ready for additional trials, refinement, regulatory approvals, and marketing. Initial conservative estimates project that Herbal would make $2 billion in sales. The profit margin is 100%.
Your task now is to help Majid find an angel investor to fund Herbal with AED 3 million.
A Business Plan Pro-forma
|
Section |
Content |
| Title Page | States the opportunity, provider, contact details and date |
| Executive Summary | No More than one page outlining all key points and outcomes
This is the selling page and had to be good Lists all major and minor sections |
| Table of Contents | Gives an introduction to the document and the opportunity |
| Introduction | Provides a description of the business: General description |
| Business Description | Industry background
Goals and potential of the plan Uniqueness of the opportunity |
| Statement of Resilience | Delivers clear data including:
Key performance measures Market analysis |
| Marketing | Provides data (i.e numbers and detail) on:
Target market Market size Competitive analysis Estimates market share (and why) |
| Operations | Must include: Location of business
Advantages of location |
| Zoning issues | |
| Operations | Tax implications
Transportation and logistics analysis |
| Legislations/ Compliance | Must include:
Legitimate analysis and statements |
| Management | Must include:
Profiles of key management Legal structure of the entity Board of directors, advisors, consultants |
| Financials | Must include: Budgeting plans |
| Critical risk analysis | Must include:
Identification of potential problems and mitigation strategies Environment risks Alternative plans if necessary |
| Exit Strategy | Must include:
Plans for investors to exit the business within their timeframes Plans for transferring assets at point of exit Continuity of business strategy Identification of successors (corporate and individual) |
| Project Plan/ Time Line | Must include: Statement of objectives
Project timing plan Deadline and milestones |
The Business Model Canvas
Key Partners:
- Who are our key partners?
- Who are our key suppliers?
- Which key resources are we acquiring from our partners?
- Which key activities do partners perform?
Key Activities:
- What key activities do our value propositions require?
- Our distribution channels?
- Customer relationships?
- Revenue Streams?
Key Resources:
- What key resources do our value propositions require?
- Our distribution channels?
- Customer relationships?
- Revenue Streams?
Value Proposition:
- What value do we deliver to the customer?
- Which one of our customers’ problems are we helping to solve?
- What bundles of products and services are we offering to each segment?
- Which customer needs are we satisfying?
- What is the minimum viable product?
Customer Relationships:
- How do we get, keep and grow customers?
- Which customer relationships have we established?
- How are they integrated with the rest of our business model?
- How costly are they?
Channels:
- Through which channels do our customer segments want to be reached?
Customers:
- How do we get, keep and grow customers?
- Which customer relationships have we established?
- How are they integrated with the rest of our business model?
- How costly are they?
Cost Structure:
- What are the most important costs inherent to our business model?
- Which key resources are most expensive?
- Which key activities are most expensive?
Revenue Streams:
- For what value are our customers really willing to pay?
- For what do they currently pay?
- What is the revenue model?
- What are the pricing tactics?
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